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The Key Elements of a Good Magazine or Newspaper Ad
© Precision Intermedia
Test your knowledge of advertising with a few basic questions—the answers are below.
1. What will the consumer read first?
a) a powerful header
b) a graphic caption
2. Which is better?
a) small graphics
b) a large graphic
c) no graphics
3. Babies in ads are powerful to which consumer group?
a) all groups
b) boomers
4. Which is better to capture the consumers interest?
a) great benefits
b) compelling information
Answers:
1. B
Consumers have been bombarded with info and ads to the point where they skip the header and their eye goes to the graphic elements first. Make it memorable!
2. B
Large, striking graphics are best—no one reads, they scan. Small graphics irritate the squinting scanners.
3. B
Babies sell best to boomers, but are generally always a safe bet.
4. A
Capture the consumers interest with an exciting benefit for them—that sells waaay better than compelling info (unless it's in a web site, then info wins).
