 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
||||||||||||||
|
|
||||||||||||||
 |
||||||||||||||
| Business Graphics Tips On How To Tell Your Story With Images A big part of any business marketing effort involves dealing with graphic images and today that means dealing with digital art. Despite all the advances made with desktop publishing technologies, the production process is not a fully automated process, and a firm understanding of some printing basics is still needed in order to obtain the very best reproduction of your art as possible. After your read this business graphics tips article take a minute to read about focusing your message graphically by reading our Logo Tips article. Our tips on that page will help you design a great business logo too. Back to business graphics. The purpose of this article is to provide a quick reference of the key terms and concepts you need to know to create successful business graphics, plus we give a few good tips on the topic of digital publishing. Business Graphics: Image Optimization When dealing with digital art your ultimate concern will always be output, and there are only two forms of output to consider: PRINT and SCREEN. In the guide table below you can see that the dynamics involved for each production path are quite different. DIGITAL ART FILE SETTINGS:
 Notes regarding the guide above: RESOLUTION: "ppi" (pixel per inch) is often incorrectly referred to as "dpi" (dots per inch). But that's okay—if you say "dpi" when stating resolution your production people will know what you really mean. OPTIMIZING FILES FOR THE WEB: Whether you are preparing a digital art file as a JPEG or GIF, keep in mind that the smaller the file size the faster the graphic loads into a browser. Adjusting file size for JPEGs is achieved by controlling the quality level of the file—for GIFs it is controlling the number of colors. In Photoshop, select "Save For Web" in the File menu to optimize your digital art files. SCANNING TIP: Think Big! When scanning images to creating digital art, think in terms of going to press—set resolution to 300 ppi. Also keep in mind the physical proportions of the image as well—scan image at 100% or scale up the image to meet the size you need. From print oriented files you can always "size down" to screen oriented files and maintain quality, but not vice versa. Software Below is a list of software applications generally accepted as standards in business graphic design: DESKTOP PUBLISHING: Quark, InDesign, PageMaker LETTERS/SPREADSHEETS/PRESENTATIONS: Microsoft Office, Apples iLife Suite GRAPHICS/DRAWING: Photoshop, Illustrator, Freehand, Corel Draw WEB SITE: GoLive, Dreamweaver ANIMATION: After Effects, Flash, Motion If you would like more information about building good business graphics, feel free to give us a call or drop us a line at: contact us. Back to the top of the business graphics page - Please note besides this page on business graphics, we have many articles that answer questions on graphics, marketing and other pertinent business subjects. |
||||||||||||||
|
||||||||||||||
|
||||||||||||||
